Morning
I have researched different projects and clients for my final major project in a group. I then discussed what project I would be doing.
Evening
Research in Media Industries – Types of Research
Secondary research is things that already exist. Examples of these are books, magazines, journals and of course, the Internet.
Primary research is first hand research. Examples of this are questionnaires, tests, interviews, experiments and so on.
Quantitative research is asking specific questions to a group of people. Examples of these are YES/NO, multiple choices and a scale of 1–5.
Qualitative research is where there are no restrictions to the answers you have been looking for. Examples of these are getting people to write down their thoughts rather than asking specific questions as well as making notes while a group of people is discussing your idea.
You must research a media product because it will generate your ideas for the final product you are going to design, so that it will fit the target audience’s purpose.
If you do not research the specific media product, your target audience will not know what you have done to the media product.
I have also designed a questionnaire to reveal what the most popular type of media was in history.